Our Brands
With more than half a century of expertise garnered in the Irish Motor Industry, Gowan Auto is the exclusive importer and distributor of Peugeot (since 1969), Honda (since 1984), Opel (since 2019), DS (since 2020), Citroen (April 2021) Alfa Romeo, Fiat, Fiat Professional and Jeep, (December 2021), and most recently, Leapmotor (2025), in Ireland, backed by strong franchise networks of dealers throughout the Republic of Ireland. Representing ten giant automotive brands in Ireland, we are the proud Importer of nine Stellantis brands, one of the World’s biggest automotive companies with industrial operations in 30 countries and a commercial presence in 130 markets worldwide.
Today, Gowan Auto is a leading automotive company in Ireland, serving as the proud representative of a diverse range of renowned motor brands, each with a unique personality and incredible history, peppered with innovation, technological prowess, and finesse, offering Irish motorists a wide choice of reliable, efficient, and stylish options to meet their driving preferences.
ALFA ROMEO
With over 115 years of experience, Alfa Romeo is a legendary brand whose DNA is built on a unique motoring history. Alfa Romeo’s perfect balance between best-in-class performance, pure Italian style and sporting legacy delivers a timeless and unparalleled premium driving experience. With the ability to produce passion evoking motor vehicles continues to captivate enthusiasts worldwide. A blend of timeless design and cutting-edge technology asserts the distinctive nature of the brand.
CITROËN
Founded by André Citroën in 1919, Citroën is one of the oldest and most loved vehicle manufacturers in the world. Renowned for innovation, boldness and creativity, Citroën has been creating cars, technologies and mobility solutions which respond to the ever-growing needs in society. Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility solution designed for the city, to saloons, SUVs and commercial vehicles. Discover the true comfort of Citroën today.
DS AUTOMOBILES
Driven by the spirit of the avant-garde and backed by an exceptional heritage, DS Automobiles, launched in Ireland in 2021, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, the DS Brand offers a unique experience before, during and after every journey. DS Automobiles is the automotive brand that draws inspiration from the French luxury industry. Thanks to this inspiration, DS is able to bring to the automotive sector the confidence and advanced technology that sets DS apart and offers a new experience to our clientele. With the new DS N°4, DS N°8 and DS 7, the DS brand offers a global range.
FIAT
Established in Turin in 1899, FIAT is one of the oldest car brands in the world with a 125-year-long tradition in the design of small and medium-sized city and family cars and light commercial vehicles. FIAT’s vehicles are renowned for seamlessly combining style and practicality into an economical package. Today it is a global brand whose mission is to make relevant mobility accessible to everyone, everywhere. Fiat Ireland has been in the Irish market for over 100 years and is part of Gowan Auto.
FIAT PROFESSIONAL
With a long heritage in light commercial vehicles, Fiat Professional offers a broad range of vans and work vehicles designed to make them the perfect go-to vehicle solution for businesses of all sizes. The brand focuses on efficiency, durability and smart design, combining Italian engineering with modern technology to support productivity on the job.
HONDA
With over 25 years of hybrid technology, Honda offers cars designed to balance performance, safety and everyday practicality. Currently Honda has some of the most advanced cars in Europe and, as a world class automobile manufacturer, Honda continues to invest in new ideas designing cars to suit the drivers’ needs and their lifestyle. This focus on purposeful innovation, is what ensures Honda delivers vehicles that are dependable, practical and built to a high standard of quality.
JEEP
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
OPEL
Opel is one of the largest European car manufacturers, represented in more than 60 countries, and a leader in CO2 emissions reduction. First founded by Adam Opel in Rüsselsheim in 1862, Opel has entered a significant new era as the exclusive German automotive brand within the Stellantis group, enjoying a richly deserved reputation for precision engineering excellence. Backed by Opel’s continued progress in eMobility, Opel will focus entirely on electric vehicles in Europe from 2028. With an instantaneously recognisable Bold and Pure design signature, and represented in Ireland by a 32-strong Dealer Network, Opel is armed with a diverse range of multi-award-winning passenger cars and light commercial vehicles to suit every motoring need and desire.
LEAPMOTOR
Launched in Ireland in October 2025, Leapmotor aims to redefine what value means for Irish motorists. By blending advanced technology, outstanding efficiency, and highly competitive pricing, Leapmotor brings a fresh standard to the market, making electric driving more accessible and appealing for Irish drivers nationwide, without compromise!
​Leapmotor is available across Ireland through Gowan Auto’s existing, well-established retail network, offering Irish drivers an exceptional sales and aftersales service.
PEUGEOT
​If you commit to Peugeot, Peugeot commits to you. So when you make a purchase, you get more than a car - you get a relationship that lasts a lifetime. It's about enjoying priceless peace of mind, from the big wins to the small details. To stay true to and deliver on our brand promise, we are committed to the craft of invention. It’s been our driving force since 1810 – and always will be. We’re serious about pleasure put French charisma, driving sensations and designs to last into our cars and services. From the legendary 504 to the classic 205, via today’s iconic E-3008 with its unrivalled i-Cockpit®, we leave our mark on every generation.
