HONDA SPONSORS TODAY WITH DAVID MCCULLAGH ON RTÉ RADIO 1

Photographed from Left to Right: Tara Farrell, Sponsorship Manager RTÉ, David McCullagh, Ciaran Cusack, Communications & Brands Manager, Honda Ireland, John Saunders, Managing Director, Honda Ireland

Honda Ireland has announced its sponsorship of the ‘Today with David McCullagh’ show which airs weekdays on RTÉ Radio 1.

Broadcasting directly after Morning Ireland in the time slot of 9am to 11am, ‘Today with David McCullagh’ is one of Ireland’s biggest radio shows. The programme features analysis and debate around the top national and international stories of the day, spanning news, politics, sport and entertainment. It also features regular advice segments on money, travel, food and health with ‘The Gathering’ panel wrapping it all up every Friday.

Brokered by WPP, the sponsorship consists of 6 x 10-second sponsor-credited stings every weekday morning and sponsor-credited promos in Morning Ireland, Liveline, Brendan O'Connor, Louise Duffy and Inside Sport as well as listen back sponsorship and homepage sponsorship.

John Saunders, Managing Director at Honda Ireland, said:

“We're delighted to partner with ‘Today with David McCullagh’ and RTÉ Radio 1. This partnership gives Honda valuable national exposure to Irish motorists each weekday. Honda has built its global reputation on quality, reliability and dependability, values that are mirrored in RTÉ Radio 1's commitment to trusted journalism and informed news coverage, making it a natural partner for our brand. "

 Tara Farrell, Sponsorship Manager, RTÉ Radio said:

“RTÉ Radio 1’s refreshed schedule and strong listenership continue to attract leading brands to its sponsorship portfolio. We are delighted to welcome Honda as sponsor of ‘Today with David McCullagh’, joining a roster of high-calibre partners that recognise the unique value of connecting with RTÉ Radio 1’s loyal and engaged audience."

Honda Ireland is part of Gowan Auto, which is also the exclusive importer and distributor of Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional, Jeep, Leapmotor, Opel, and Peugeot in the Republic of Ireland. Gowan Auto is a member of the family-owned holding company, the Gowan Group, and recently made a significant commercial investment in a new Citywest premises, to future-proof the business and to meet its dealer partners’ sales, parts, technical and after-sales needs, more readily. The company has set its sights on considerable, sustainable growth in the coming years, with much emphasis being placed on strengthening its franchise Dealer Networks.